Lesson 7:

A Problem You Now Face...
And The Solution

This final lesson important to you if, as you went through this course, you said one or more times to yourself, "Maybe. Maybe there’s something here. Maybe there’s a way for us to prospect better. Maybe there’s a way to get better quality customers. Maybe there’s a way to spend our ad marketing dollars smarter. Maybe, maybe, maybe."

If you said maybe, then you have to be concerned with this problem:

Bridging the gap between new ideas, new information, new intentions and implementation. Huge gap.

We’re not going to bridge the gap from new ideas, new information, new intentions, to implementation, to something actually happening with notes. Need tools. So I’m going to show you a few tools. But first let me ask you...

If you own a Small Business of any kind: How would you like to stop being an "advertising victim"?.....Finally get accurately measurable, quick results from each and every dollar you put into ANY kind of advertising, marketing, or promotion? At will, attract a flood of new customers? At will, spark a huge cash flow surge? Define and DOMINATE any "target market" of your choosing…..for less than $2.00 per prospect? (It doesn’t matter if you own a company selling sophisticated software only to the Fortune 1000 or a local flower shop, incredibly what I’m about to reveal to you can "re-invent" your entire marketing process for the better!)

If you are a Sales Professional: How would you like to end cold prospecting once and for all? Possess new, powerful ways to magnetically attract prospects who are pre-disposed to view you as an expert ally and advisor, pre-disposed to buy from you? Put an end to being "screened", to phone tag? Have qualified prospects eagerly asking you to make time to see them?

If you are a Sales Manager or Marketing Executive: How would you like to cut all the fat, waste, even the uncertainty out of your company’s advertising…..AND…..make your salespeople immensely more productive?

All those benefits, and many more, are readily available -- with my marketing strategies, notably my "Magnetic Marketing Systems".

I Know You May Go To A Lot Of Seminars, Hear A Lot Of Speakers, And Own A Lot Of Books And CDs. Still, I Outright Guarantee You've Never Gotten Your Hands On Anything Quite As Powerful And Practical As My Materials

I have assembled a product like no other -- yes, it includes  CDs, but you MUST NOT prejudge it because of that. This is actually a complete "TOOL KIT".....real tools you take and use in your business. It's called THE MAGNETIC MARKETING SYSTEMS KIT (2005 Edition) and you might think of it as a complete, transformational marketing department in a box. Actually, this is such a unique product it is hard to describe, but I'm going to take my very best shot.

There are 6 main, moneymaking "components" in my MAGNETIC MARKETING SYSTEMS KIT -- let me walk you through each of them:

MONEYMAKING COMPONENT #1:
"No Brainer," Fast Implementation

First, in general, I've made implementation an 80% "no-brainer," because I have done 80% of the work for you. In addition to teaching on the 6 CDs in the Kit, I have taken 11 different businesses and 4 different sales careers, in 6 different business categories, and treated each one as a private, paying client, and created complete direct marketing/Magnetic Marketing Systems for each one, including all of the "power documents": prospecting and sales letters, ads, postcards, and so on. And these documents are all marked "Copyright Free," which gives you permission to take them and use them, virtually as-is! (When I am paid to develop ONE collection of documents, for one client, I am typically paid $7,500.00 to as much as $15,000.00 plus royalties, so there is over $75,000.00 worth of copywriting services provided in this Kit!)

Now, here's the best part: Information and ideas are fine, but let's bridge the gap to implementation. It turns out that 90% of all businesses and sales careers fit one (or more) of these categories so perfectly and ...YOUR business or sales career will match up with (at least) one of these categories so perfectly, you will be able to "steal" and use those "power documents" and strategies outright, just as if they were created for you ... only very minor adaptation necessary! Please pay attention to this point! At each seminar, after each speech, I am surrounded by people, each asking if the Kit applies to this business, that business, each believing theirs to be so "different" it must not be included. So, to repeat: 90% of all businesses and sales careers are covered by this Kit! For most, at least one category is such a perfect match, there's instant application with little or no creative adaptation.

The Kit covers business-to-business selling situations, to-consumer situations, retail, restaurants, professional practices, real estate, automobile sales, even financial services sales (where there are compliance issues), direct sales and network marketing, industrial, big ticket items, on and on. And just about everybody who gets this Kit finds one category to be a very close match ... they learn and "borrow" from ALL the materials, AND they are able to instantly and easily apply the tools from the one category best matched to their business.

Included in these Copyright-Free Documents, in one of the business examples, are the now-famous "Giorgio, Romance Director" Letters that I show at most seminars, that every audience falls in love with! You've just got to see this "marketing masterpiece!"

MONEYMAKING COMPONENT #2:
Learn From What Others Have Done

In addition to everything I created for you, I have also included 102 -- yes, 102! -- additional "Exhibits" that I did NOT create. These came from people just like you, who purchased previous Editions of the Kit, took something, adapted it to their business, then sent it in with a report of extraordinary results.

These Exhibits let you see exactly how business owners, marketing executives, and salespeople have very successfully adapted and used the 'power documents' in the Kit. By seeing how they've moved the 'documents' from one business to another, from a different business to theirs, you can see how to do it too.

Included in these 102 Exhibits, you even get a "Cash Flow Surge Letter".....4 typed pages that brought in $58,000.00 of extra, cash business in 15 days for an art gallery owner and has been adapted, with similar success, in over a dozen different businesses that we know of. These four typed pages ALONE could easily be worth thousands of dollars to you.

Don't mistake this Kit for a big collection of "form letters," by the way. SOME of my Marketing Systems are "letter driven." But virtually EVERY possible media; every effective method of getting your "marketing message" out to your target markets is included in my Systems. My MAGNETIC MARKETING KIT is a comprehensive, integrated package of help with marketing messages, target marketing, and every media and method.

MONEYMAKING COMPONENT #3:
The "Cafeteria CD"

CD #1 "walks" you through every page, every 'power document', every tool, every example in the Kit. Sit down for about a half-hour at your desk or kitchen table, with the Kit, listen to this first CD, and you will understand everything in the Kit, where it is, why it's there, how it is to be used. This way, you quickly set up your own "cafeteria line," so you can go back through the line, pick out the strategy and "tools" most relevant to your business right now, get those up and running, working for you, and then go back through the line and pick another system, etc.

Oh, and don't worry about the "how to eat an elephant problem" here -- the answer IS "one bite at a time." This Kit is NOT something you're going to zip through once, put on a shelf and never go back to. Not at all! It IS a true "tool kit" you'll keep going back to, time after time, month after month. And each time you choose and put to work a System, a strategy, or tool, you will AGAIN simplify your business, strengthen your marketing, increase your income!

MONEYMAKING COMPONENT #4:
A "Crash Course" In Magnetic Marketing

CDs #2, 3, 4 and 5 give you a fast, crash course in these unusual, powerful marketing strategies. These unique CDs condense my answers to a full day of interviewing about all of my marketing methods.....it's a total "brain drain".....and it's eminently listenable. I promise you: you're going to EAGERLY listen to these four CDs over and over again, making new discoveries every time! If you have business associates, get them to listen to these 4 CDs, and they'll instantly have their minds opened to these new approaches.

MONEYMAKING COMPONENT #5:
Get Off To A Super-Fast Start ...

CD #6 is the "Fast Start CD." Here, I focus only on a couple of the most powerful, easy to master, easy to implement Marketing Systems you can very quickly see great results from.

MONEYMAKING COMPONENT #6:
Hands-On, Personal Assistance:
A $1,000.00+ Consultation Value!

You get TWO "2nd Opinion Critique Certificates" -- each lets you send any one printed promotional item for your business to me for my personal feedback, by mail or FAX. You can send in an ad, letter, brochure, whatever. And staff does NOT do this; you get advice from me on what you've done well, what you haven't, and how to improve it. (By the way, a warning: I'm rather blunt. I may hurt your feelings. But I WILL improve what you're doing!)

As a consultant, I frequently provide this 2nd Opinion Critique Service to many companies, entrepreneurs, even ad agencies, and charge $200.00 per Critique, so this IS a very real $400.00 value. However, it can certainly be worth a whole lot more to you. (There's a dentist in Sacramento, for example, who made three "little" changes in his Val-Pak Coupon after my critique -- and TRIPLED the response. Or an industrial products company ... one "little" change in their trade journal ads slashed their cost-per-lead by 30%.)

You ALSO get a "My #1 Marketing Challenge Consultation Coupon." I will respond to your most vexing marketing challenge. I regularly charge $800.00 per hour for consulting, but this is included for you at no added charge!

By Now, I'll Bet You Are "Worrying"
About The Price ...

Most people guess we're into the $500.00 to $1,000.00 price range. Fortunately, we are not. You can get  everything included with my "Magnetic Marketing Kit," under the terms of a special, limited time special, of only $399.00!

There's Even A Remarkably Generous DOUBLE GUARANTEE -- And I Enjoy A 96% Satisfaction Rate.

Your first Guarantee: You have TWO full months to examine everything, use what you wish, and, if for any reason or even no reason, you want a full refund, just return everything and you'll get your money back immediately. NO questions asked. You do not need a "my dog ate my homework story." No one will ask you any questions at all. No hassle. No "fine print." Simple and straightforward; you are thrilled with what you get in my Kit or you get a full refund. And, incidentally, I'm devoted to the goal of only having satisfied customers. If you're not going to profit from having my Kit, I really would prefer to buy it back.

Your SECOND Guarantee: If you keep the Kit after the two months, I'll ride along with you for another TEN months and, if, after a full year from your purchase date, you will show me proof that you used at least one strategy, System, or tool from the Kit, and you will look me in the eye on paper and tell me you did not put at least $10,000.00 in your bank account that you would not have otherwise, send me a note describing your use and failure with the Kit, I will STILL refund every penny you've paid. Even if you've used the Critique and Consultation Coupons, I will STILL refund every penny you've paid -- even after one full year. I want you to put tens of thousands of dollars of income in your bank account, that you know would never have gotten there without my Kit, or I want to buy it back.

Now let me give you an amazing statistic: in 1997, again in 1998, and again in 1999, I sold over One Million Dollars worth of my Magnetic Marketing Kits. This includes sales at speaking engagements, to my corporate clients, and through my publisher's catalog. All were sold with this same Double Guarantee. The result: a 96% satisfaction rate. But that doesn't just mean that 96% of those people kept their Kits.....96% not only kept their Kits but also sent me success reports and testimonial letters, subscribed to my newsletter, attended my advanced seminars, or bought additional Dan Kennedy books, CDs, courses, or tool kits. I think that fact has to tell you a lot about the results YOU can expect from getting my "secrets" working for you. After all, why would anybody make additional investments in my materials if they weren't profiting tremendously from their first investment?

An Incredibly Valuable Fast Action BONUS Offer

I've also reserved a copy of my Special Report "How To Solve All Your Advertising, Marketing & Sales Problems, Fast And Forever" -- and the three "Bonus Reports" offered to the first 100 at-event buyers -- for you -- and you keep that Report and the "Bonus Reports" even if you choose to return everything else for a refund.

    The three "Bonus Reports" are extremely powerful:

  1. "How To (At Least) Double The Results From Your Yellow Pages, Coupon And Other 'Print' Advertising."

     
  2. "How To Turn Mailing Lists Into Money: Sophisticated Target Marketing Made Simple." This Report shows you how to obtain the names, addresses, etc. of the people most likely to buy your services or products.

     
  3. "How To Print All The Money You Want Legally." This Report shows you how to create "lead generation magnets", "widgets", and "secondary reason for response."

So, TWO FULL MONTHS, unconditional satisfaction guarantee. PLUS an additional TEN MONTHS' conditional guarantee. PLUS all of the Bonus Reports, yours to keep regardless of your decision about everything else.

Order By  And Get my "Customer Appreciation CDs" As An Additional Free Bonus!

I recently presented a full-day "Customer Appreciation Seminar" in Phoenix, attended by over 220 of my Inner Circle Members, who traveled from as far away as Australia to be there. Now I have to tell you, this was a VERY unusual seminar.

While I did talk about the specialty I'm known for; breakthrough marketing strategies - that's not all I talked about. For the first time ever in a seminar, I discussed my PERSONAL philosophies and business practices. I even included what I calls my "Brass Balls Factors" - the sort of "harsh reality" success information nobody ever talks about publicly....what it REALLY takes to go from scratch to wealth, fast, against all resistance and all obstacles. But don't mistake any of this for "self-help pablum." This was hard-hitting, "Adults Only" how to information.

Here's a small sample of what's on these amazing CDs:

  1. You'll be taken "inside" my personal modus operandi
     
  2. You'll "travel" from A- to -Z with me, through my experiences, as no other audience has done before or will do in the future. Get the synthesis of 25 years of "expensive experience" and use it as your personal shortcut to your goals.
     
  3. You will receive a "kit" of TEN WEALTH-BUILDING TOOLS to take home and use. This Tool Kit is a FREE GIFT.
     
  4. You will be shown actual examples and case histories of my most prized strategies at work.
     
  5. You will even hear from a number of my "students" about how they are using my methods in their businesses.

I sell these CDs for $199.00 but if you order my "Magnetic Marketing System & Toolkit" immediately, I will send them to you for free!

Here's How To Get Your MAGNETIC MARKETING
SYSTEMS KIT At The Very Special Discount
(This IS a limited offer. Act now!)

I have allocated only a certain, limited number of Kits at this deeply discounted price. As a result, I can only extend this invitation to the first 25 people who order this month. I need your response immediately! (After 25 people have ordered, this offer is void.)

Click here to order my course right now. Remember: If you're not thrilled with the results, just send the course back within the next year, pay nothing, and keep the 3 powerful bonus reports -- that's a better than risk free offer!

I urge you to act on this opportunity today, right now, while it is fresh in your mind.

Best,

Dan Kennedy

P.S. And, new for DanKennedyWebsite.com visitors, I'm including FREE with your kit, a copy of, "How To Automatically Master New Skills & Program Your Subconscious Mind For Success". This  program explores the uses of "spaced repetition learning" and "subconscious programming," for a wide variety of applications, and provides tips for getting the greatest value from any  cassette-based learning product or system you own or acquire. Listen and discover how to accelerate your mastery of new information and skills, how to effortlessly learn new "scripts" for selling, and how to "implant" new, more productive, motivational ideas directly into your powerful subconscious mind (a $17 value).

P.S. #2: Remember that you have NO RISK whatsoever with my powerful DOUBLE GUARANTEE. If you don't profit from my Magnetic Marketing System & Toolkit, simply return it for a no questions asked refund and keep the 3 valuable bonus reports as a gift for trying my system. Click here to order now.

P.S. #3: Don't forget that I can only guarantee that you'll get the $199.00 "Customer Appreciation" CDs for FREE unless you order by .
 

"Thank you! I invested in your Magnetic Marketing System about seven months ago and it has literally changed my life. You promised you had strategies that would work for any business and you were right. I'm a professional magician. Before I got your System, I did 12 to 20 shows a year - obviously not enough to make a living. After putting into action what you teach, I now book between 20 to 30 shows a month!"

-David DiPietro, The Magic of David Dee, Roswell, GA

"After attending your seminar in Omaha, we purchased your Magnetic Marketing System. WOW! We used the 3-letter System to sell our Coupon Books. We targeted 1,600 local companies. We sent out our letters about 9 days apart. Our response: Letter #1, 7%; Letter #2, 8%; Letter #3, 3%; total response: 18%! We sold 3,700 books and had a profit of $26,000.00! You're a legend!"

-Doug Nielson, The Big-O Book, Market Innovators, Omaha, NE

"MAGNETIC MARKETING System Toolkit"
by Dan Kennedy.....$399.00
 


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