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"How To Make Enormous Amounts Of Money Packaging And Marketing Information"
Dear Entrepreneur, My name is Dan Kennedy. I think I know more about making money with "information products" than anybody else on this planet. With this letter and its remarkable offer, I'll prove that to you -- and show you how to either (finally) get started or how to dramatically improve your success in the fields of "self-publishing" and "mail-order." You may be busy right now. You may have been "burnt" by somebody else's offer of teaching you how to "get rich." You may be tempted to toss this out unread. But: a wise person investigates what fools take for granted. Let me quickly give you just a few "qualifiers" - FACTS about me - reasons why YOU should pay attention to ME and what I have to say about making money this way: I started creating and selling information by mail nearly 20 years ago. I've started many promotions and ventures with less than $1,000.00. In a typical year, including last year, my business and my joint ventures sold well over One Million Dollars of my information products at huge profits. My consulting clients -- who pay me no less than $700.00 an hour for my advice -- sold over 100-Million Dollars of products via direct marketing last year, directly related to my guidance. I have a successful newsletter business worth over $250,000.00 a year. Full-page ads for my products and products sold by my joint-venture partners appear in about a dozen different magazines each and every month. In short, I am real. I am current. I am doing what you want to do right now. And I have helped countless people succeed with their own information marketing businesses --- including, for example, one couple who came to me with a failing project and $100,000.00 in credit card debt - just 3 months later, they were making over $25,000.00 a month! SO, WOULD YOU FIND VALUE IN KNOWING...
If you answered 'yes' to any or all of those questions, then carefully reading every word of this letter is going to be exciting and profitable for you. In this letter, I am going to: 1) Prove to you that I know this 'field' inside and out, and can show you more 'real' opportunities to make lots of money with what you know than you could discover and figure out on your own in three lifetimes! 2) Jump up and down on your Greed Glands!.... 3) Right here in this letter, teach you more about the Information Products Business than most people know! I have spent 19+ years learning, assembling 'expensive experience', and making millions of dollars as an Information Products Entrepreneur. I can tear the lid off your income too.
CONSIDER
SOME OF THE PEOPLE WHO RELY ON ME
Greg & Bill have ready access to the best marketing minds in the country, and they choose to involve me, one way or another, in nearly all of their projects! - and have for 10 consecutive years!...as they have built their business virtually from scratch to over 350-Million-Dollars.
And this list goes on and on...I could fill another 2 pages. My advice has made hundreds-of-thousands of dollars to millions of dollars for every person I could name on that lengthy list!
HERE'S PROOF THAT I DESERVE YOUR ATTENTION: FACT #1: My Full-Page Ads have appeared repeatedly in Success, Opportunity, Entrepreneur, the airline magazines, and dozens of other publications --- producing Big Profits for my own companies' Information Products and for my clients! (Before you spend a nickel on advertising, you ought to know what I know.) FACT #2: Over a million dollars worth of my own Information Products have been sold worldwide directly through my own efforts, in each of the past few years....and, counting clients, joint ventures, etc., I've been involved with sales of over 250-Million Dollars worth of Information Products...and that number goes up DAILY. FACT #3: I'm the Author, Co-Author and/or Editor of many enormously successful Information Products...including the 'Think & Grow Rich Business Reports' --- over 50,000 sold....the 'Psycho-Cybernetics' sold by Nightingale-Conant....Entrepreneur Magazine Presents: Be Your Own Boss!, co-authored with Fran Tarkenton and Tony Robbins....many books, manuals, audio cassettes, video cassettes...products priced from $9.95 to $899.95...products for over a dozen publishers, mail-order firms, catalogs and TV promotions. FACT #4: In 1996, well over one million pieces of direct-mail that I wrote were mailed by my companies and my clients. FACT #5: I've been involved with dozens of successful TV-Infomercials including THE longest-running lead generation infomercial in the entire industry. Right now, you cannot "channel surf" any night without encountering at least one show I've written, co-written, produced, co-produced or consulted on. FACT #6: I've FAILED, too. You can learn as much or more from my expensive mistakes as you can from my successes. I am one of the few people giving out "how-to information" who very freely and openly discusses his screw-ups. FACT #7: In just 2 years, I developed THE largest integrated Seminar and Publishing business exclusively serving the chiropractic and dental professions throughout the U.S. and Canada....hosted seminars in every Canadian province and 42 U.S. states....captured a 30% market-share of the primary target market....and eventually sold the business - and I did it all with direct-mail. This is just one example of how attacking a small "niche" market can provide huge profits. FACT #8: I'm also a successful Newsletter Publisher....and know how to create "continuity income" and "renewable income". (How about starting out the 1st day of every month with several thousand dollars or more of 'automatic' business?) FACT #9: I'm routinely paid $4,600.00+ per day, $15,000.00 to $35,000.00 per project as a Marketing Consultant, largely dealing with Information Products clients.....I've been paid as much as $48,000 in one month by one client...been gifted with a new Cadillac by one appreciative client......and I receive continuing royalties from a number of companies and individuals. FACT #10: I am the only person to ever take ALL his most prized resource materials, examples, strategies, secrets, literally ALL my files and put them in one giant book. I am willing to give you access to just about everything I know about making money with information products, no strings attached. If all that sounded braggadocio to you, please understand: the time has long passed when I felt any urge to toot my own horn just to hear the music. I've rattled off these facts for your benefit, not mine -- to clearly demonstrate why you should and can trust what I have to reveal to you about making obscene amounts of money....'passive' income, in most cases!...from your own Information Products Business! You see, I am NOT a 'theorist.' Next, I'VE PROVIDED A "MASTER LIST" OF SOME OF THE MOST IMPORTANT SUBJECTS COVERED in my 'super-book', the Ultimate Information Entrepreneur. I know - it's a lot of information but I promise it'll be worth the time to go through each item on this list and think about what you believe would be of value and importance to you. Do this and you'll easily see for yourself just how important my super-book can be to you. (Then, when I offer you my incredible guaranteed offer, your decision'll be easy.) (I DARE YOU....to go through this list and NOT find a wealth of 'how-to's' you'd value knowing a lot more about. Go through the list now.) HOW TO PRODUCE YOUR INFORMATION PRODUCTS
UNDERSTANDING AND PROFITING FROM "THE MONEY ISSUES’
PREPARING MARKETING MATERIALS FROM YOUR INFORMATION PRODUCTS
HOW TO MAKE BIG MONEY SELLING YOUR INFORMATION PRODUCTS WITH "CHEAP" CLASSIFIED ADVERTISING
HOW TO BE A "BIG PLAYER" IN THE INFORMATION PRODUCTS BUSINESS WITH PRINT MEDIA AND DISPLAY ADVERTISING
HOW TO CHOOSE THE RIGHT MAILING LISTS TO PROFITABLY SELL YOUR INFORMATION PRODUCTS VIA DIRECT MAIL
MARKETING STRATEGIES OF SPECIAL IMPORTANCE WITH INFORMATION PRODUCTS
HOW TO REALLY GET "FREE" ADVERTISING FOR YOUR INFORMATION PRODUCTS
UNUSUAL WAYS TO MAKE MONEY WITH YOUR INFORMATION PRODUCTS
HOW TO GET YOUR INFORMATION PRODUCTS ADVERTISED ON TV-IN "INFOMMERCIALS"
HOW TO MAKE A LOT OF MONEY, BUILD WEALTH, AND NET WORTH AND SELL INFORMATION PRODUCTS VIA THE NEWSLETTER BUSINESS
HOW TO MAKE MONEY SELLING INFORMATION PRODUCTS AS A PROFESSIONAL SPEAKER (Includes all the information originally published as "The Speaking Development Course" which sold for as much as $495.00 and most recently has been catalog priced and sold at $169.95. This is no longer available as a separate course. It was revised, updated and condensed exclusively for inclusion in this book.)
HOW TO MAKE MONEY SELLING INFORMATION PRODUCTS IN THE SEMINAR BUSINESS (Includes all the information originally published as "The Seminar Business Development Course" which has sold for as much as $395 and most recently has been catalog priced and sold at $169.95. This is no longer available as a separate course. It was revised, up-dated and condensed exclusively for inclusion in this book.)
HOW TO MAKE MONEY SELLING INFORMATION PRODUCTS BY PHONE
HOW TO MAKE MONEY SELLING INFORMATION PRODUCTS VIA MULTI-LEVEL MARKETING AND/OR HOW TO SELL A MULTI-LEVEL OPPORTUNITY BY MAIL
HOW TO MAKE LOTS OF MONEY FROM MAILING LISTS YOU DEVELOP BY SELLING INFORMATION PRODUCTS
HOW TO OPERATE YOUR INFORMATION PRODUCTS BUSINESS PROFITABLY AND EFFICIENTLY...AND HELPFUL INFORMATION ABOUT VENDORS AND SUPPLIERS FOR YOUR INFORMATION PRODUCTS’ BUSINESS
ALSO INCLUDED IN THIS BOOK: revised, updated and condensed-all the information from "The Postal Marketing Home Study Course", which has sold for as much as $195.00 and-most recently-has been catalog priced and sold at $99.95. By the way, this huge Manual is in its 7th Edition. Some comments about it appear at the very end of this letter. And thousands upon thousands have been sold at a price higher than you will be asked to pay! Well, after going through the list on the previous three pages, I'll bet you can understand why I keep referring to this as a 'Super-Book'. It is filled, literally, with MILLIONS OF DOLLARS of insider information - that will:
You do NOT need 'special education.' I'm (only) a high school graduate. I've got no letters after my name. I'm "self-taught" in advertising, copywriting and marketing. Remember, too, that I've already helped and coached a great many people in making money with their own information products and mail-order businesses, including people with these kinds of products: information products like books, manuals, reports, audio tapes, video tapes, CD's, newsletters, etc. about:
You do NOT need tremendous writing talent either. I nearly flunked Creative Writing in high school. Any English teacher will gladly, massively criticize my writing style. (I've been accused of conjugating nouns.) Yes, some writing ability helps, and you've probably got some. But even people who can't put together a good grocery list are making tons of money with the methods revealed in my 'super-book.' NO EXPERIENCE in mail-order is necessary. I teach you EVERYTHING you need to know. The only 'step' I don't include is the location of the post office closest to your office --- that you'll have to figure out for yourself. But there's nothing else to find out, nothing else to buy; everything you gotta know, I tell you.(Of course, you may ALREADY be a serious student of all this. You may already BE making good money in this field. And that's fine. As you'll see from the comments at the end of this letter, even already very, very successful pros in this found immense value in my Manual.) You do NOT need a lot of money either. There are dozens of ways to get going for less than $250. Dozens more in the $500 to $1500 range. Many years ago, thanks to the combination of a divorce, helping a close friend with his legal problems to the tune of $100,000.00 and a real dumb business decision, I went bankrupt (personal and business). I started over with $142 in "capital." And I had a new Information Products-based "money machine" spinning off over $10,000.00 a month in income going in less than 60 days. Even today, I start many new projects for less than $1,000 each. As a matter of fact, to quickly create a HUGE INCOME and obscene profits from your own Information Products "businesses", you don't need anything but the desire, the initiative, common sense, some worthwhile information to share with others, and the instructions in my new super-book. And I'm going to GUARANTEE that to be true. "Okay, so why publish a book like this and reveal a ton of insider secrets --- including some stuff that other insiders will be p.o.'d at you for revealing?" Good question. Three answers. First, frankly, one reason is to show off. Like Penn & Teller, I get a kick out of amazing people with my "secrets." Second, this super-book has enhanced my already "big" reputation in professional direct marketing circles. It has brought great new clients to me. Although some of my peers have expressed their unhappiness at my spilling all these beans for so little money. Third, quite frankly, this book has made and keeps making a lot of money for me. But, the best reason for you to part with your bucks for this super-book is: I DON'T NEED YOUR MONEY. Whether you buy or don't, to me, is simply inconsequential. Oh, I'll take it. Your money and all the money this super-book brings in is welcomed. But: the only thing that is really important is - how valuable can all this information be to you? Information like this -
Now, you do not have to believe me about any of this --- make me prove it all --- here's how: here's my:
"I Know I'll Get Ripped Off By A Few
Scumbags, Get my new super-book and take up to ONE YEAR to go through it page by page, word for word, and if you are not a lot more than just "satisfied", if you are not amazed and astounded at the immense value of it all, and if you're not orgasmically excited about all the money you're going to make because of it --- I want you to return the thing for a full refund. Sure, some incredibly cheap, unethical schnooks will stand at their Xerox machines for hours - or, worse yet, make their secretaries do it --- copy the book and then return it and rip me off. There's nothing much I can do about such fiends. A few bozos will nail me. I don't care. Let me tell you why: Chances are, I'll be bumping into YOU in the future, at some kind of seminar, conference or event and the last thing I want to worry about is having YOU corner me at the cocktail-weenies table or coffee stand and grumble at me about not getting your money's worth from my book. I need that like Bill Clinton needs another sex harassment lawsuit.
SO, I HONESTLY &
SINCERELY & EARNESTLY And, listen, if you want a refund, you get it. No hassle. No explanation is necessary or desired. Don't write me a long letter. I'm not interested in your life story. I really don't care what your reason is. And I'm definitely not interested in your "constructive criticism." Just send the book back in good condition and we'll issue your refund the same day we get the book. You cannot lose on this deal. And, let me make this clear: MOST of the information in my super-book is NOT available elsewhere. And I don't care if you already move millions of dollars of your own Information Products each year and are a true 'major player' and do not NEED any help, you will still discover a wealth of moneymaking "goodies" that are new to you. (If you're a relative novice, your jaw'll hang open!) "Okay, so how much is it?" This super-book is only $199 and we have sold thousands at that price and, presumably, will sell thousands more. And it's worth that many times over.
Sincerely Eager To Amaze & Astound You,
Dan S. Kennedy P.S: A WARNING: this super-book "ain't purty." No sir. It came about because a client remarked to me that he'd cheerfully pay $1,000.00 just to rummage through my file cabinets - so when I first built this super-book, I dumped ALL my files out all over the floor, organized the material and hit the Xerox. Over the last several years, each time we've revised it, we've improved it. Added an Index to make it easier to use. That sort of thing. But it is still a hefty, fat, lumpy, ugly cumbersome spiral-bound thing. I happened to sit next to a guy on an airplane who had his, rubber-banded together, yellow and green hi-liter marks and handwritten notes all over it - it looked like it had been through a war! He said he wouldn't part with his for ten thousand dollars! Anyway, I haven't worried a lick about impressing anybody with how this looks - I've only concerned myself with making you a lot of money with the content. PPS: Even the U.S. Government has good things to say about the Information Products business: quote: "The real successes in mail-order are those who own and operate their own exclusive set-up for THE SALE OF INFORMATION in the form of instructions and educational literature on a wide range of subjects, as how to do this or that....THERE ARE A LARGE NUMBER OF ONE-MAN MAIL-ORDER ENTERPRISES WHICH ARE PAYING THEIR OWNERS FAR MORE THAN A COMFORTABLE LIVING....information, instruction or education by mail can be started with minimum capital....AND IS ONE OF THE MOST PROFITABLE AREAS OF MAIL-ORDER SELLING." (From U.S. Dept. of Commerce Literature.) --- what don't you know that they know, that I know, that my clients and joint venture partners know? "Information" has never been "hotter". There has never been a better time to jump on this opportunity bandwagon. The information, examples, samples, resources and instructions in my super-book are more timely now than ever. And with my ironclad Guarantee, there's no good reason not to arm yourself with this powerful moneymaking weapon.
PPPS: HERE ARE A FEW COMMENTS FROM OTHERS ABOUT THIS MANUAL: "I don't think I would have bought your book (THE ULTIMATE INFORMATION ENTREPRENEUR) if it wasn't for your almost hypnotizing copy. If I hadn't, it would have been my loss. It's worth a lot more than it's price. And Dan, if you can produce something like that, you are worth whatever you charge." -Alan Shawn Feinstein, The Feinstein Foundation, Cranston, RI "I am one-third of the way through THE ULTIMATE INFORMATION ENTREPRENEUR and almost done with the 1992 Super Conference Tapes - both have been terrific! The information is very valuable and has re-stimulated my thinking about how to promote my business and products" -Steve Miller, The Adventure Of Trade Shows, Federal Way, WA "'The Ultimate Information Entrepreneur' - well, I learned more about selling information from your book than from 20 others I've studied combined. You not only put your brains, file cabinets and experience into your book, you also put your heart and soul." -Thomas W. Duffy, Stow, OH "...what this all comes down to, Dan, is that I want to thank you from the bottom of my heart. I have spent hundreds, maybe thousands of dollars with you over the past couple of years and here I am thanking you for it! I can honestly say that I have made well over 20 times the investment that I have made in your products. I can't imagine anyone not swimming in oceans of money with your information. It's all straightforward, "no BS," real." -Michael J. Mendenhall, Monterey, CA
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